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Viability Index Güorketing®

We develop a metric that allows us to identify the potential of your business model, location, product or service.


We analyze the situation of the environment and the industry


Identify the perception of the potential market


We help you measure the potential demand of your business and its market

This methodology not only measures the acceptance percentage of your business idea, it also measures how relevant the value attributes are for the market and for its viability.

The viability of your project considers 3 great variables of a business:

  • Panorama you will face

  • Market perception

  • Interest market purchase behavior


Our metric indicates the degree of viability of your project

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Each study is unique and the variables are determined by the construction of the concept and the importance of the market.

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